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What Does “The Death of a Sales Man Have To Do With The Martial Arts Business?


Damian Ross
The Self Defense Company

When I was young I read “The Death of a Salesman”, the Classic story of chasing the American dream of wealth and success. This story hit home at an early age. One of the major messages is that you should pursue something you really care about. Because when you find something you’re passionate about, the rest will always take care of itself. After reading that story, it became my belief that if I found something I loved, the rest would fall into place. At first, after I graduated college, it was all about the money. I wanted to buy things and accumulate as much wealth as possible. But at the end of the day, they were just things and it was just money. Like an addict, you get caught in a cycle of trying to recapture that initial feeling. Soon I was going to have a pile of things and that’s it. I realized early that there has to be something more.

Now its 15 years later and I have figured out how to earn a living doing what I believe in without compromising my integrity. But more than that, I am not in the business of Self Defense, I’m in the business of really helping people help themselves. Now this didn’t happen without some serious trials and tribulations. Like you, I had a few major problems to solve.

The major issues you have to address to avoid winding up like Willy Loman are three:
First finding something you believe in. Since you’re reading this, that question is answered.

Second, putting a price on your passion; it’s difficult to attach money to something you feel so strongly about. Associating love with money is difficult some times, but if the message and service are presented in the correct manner, people will see the value in what you offer and will gladly compensate you for it. The trick is how to present yourself and your product.

Finally, finding people who appreciate the value in what you have to offer. Knowing how and where to find people who appreciate what you do and feel the need to protect themselves and their loved ones is the final piece of the puzzle.

The Professional Instructor program solves all three issues without going broke in the process (and you can do it while you still have your day job). Unlike most martial arts programs that are designed to target children, the Self Defense Company Professional Instructor Program is targeted towards adults, a market segment desperately in need of real personal protection skills.

The Self Defense Company mission is to spread the truth about self defense. Between the Self Defense Training System and a world wide network of Professional Instructors we will have the tools to make our mission a reality, but we’re not there yet. We need “feet on the street” to make this happen. That’s where you come in. Through our unique training program, we are ale to develop a strong and confident network of instructors. Between video, seminars and other forms of media interaction we are able to train you and maintain the level of integrity we’ve come to expect.

If you want to discover how you can be part of the growing team simply visit us at www.teachselfdefense.com and fill out the form on line. You will receive your free information kit and if it looks like something you would like to try we can set up your 30 day evaluation.



The Self Defense
Company Products

Martial Arts and Self Defense Training System
Discover the revolutionary 12 step training program that Black Belt Magazine called "The Ultimate" training system. Learn how to get maximum effect out of a minimum of training. To STOP WATCHING and START TRAINING NOW Click Here >>

Martial Arts And Self Defense Business
Become a Certified Self Defense Company Professional Instructor and start your own profitable Martial Arts and Self Defense business today! Use our proven turn-key program to make an extra $2,500 to $7,500 (or more!) per month. Click Here >>

Now Available!

Self Defense For The People!
6o minutes that can save your life. Discover what everyone should know about self defense in this breakthrough video (special offer for a limited time only)
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The Eight Simple Rules
of Self Defense
  1. Always trust your instinct.
  2. Never trust your assailant.
  3. Assume your assailant will be larger and stronger than you.
  4. Assume your assailant will be armed.
  5. Assume your assailant will have accomplices.
  6. Assume your assailant is determined and campanile
  7. Assume you will be distracted or injured and appear to be a good target of opportunity.
  8. Assume you will be in the worst possible environment.
PLAN FOR THE WORST AND HOPE FOR THE BEST
Martial Arts and Self Defense Product Testimonials

“The Best Self Defense Training I’ve Ever Seen!”

Hi Damian,
I recently received module 1 from the "The Self Defense Training System". To date I would say that the material I received is the best that I have purchased or even seen!  Everything about the product/module is "First Class", product presentation, training content, and the instruction from yourself.  "It definitely is first class"!
How many products are their out there, where firstly you watch a Instructional DVD, you then go onto watch the Practice and Drills DVD and then you are provided with a Training manual that takes you by the hand and shows/tells you how to practice and how to train the drills.  "It could not be any easier". 
"Great work to you and all those involved in this project Damian".  I can not wait until I receive module 2!
Kind Regards and Thank You, 
Andrew Hannah, Northern Ireland, UK.


“BJJ Fighter Finds He Can Still Train Injured”

The Self Defense Training System is great and it's especially timely for me. I've been training BJJ for almost 10 years and I've got a sports hernia that has kept me from any rolling since November. Since I received the SDTS, I've been able to train with your materials even with the injury. I especially like the "how to train" aspect of it.
Best of luck with the program, I'm looking forward to the rest of it.
James Nesbitt, Detroit, MI


“Something EVERY Martial Artist Should Know”

I've been watching all night and am on the 3rd cd. I think it's great! It's something every martial artist would feel stupid for not knowing and what others would think is genius.
 I've kind of got to think hard on this, I'm definitely going to keep training. I can’t wait to get to the weapons modules. Thanks for sending the test drive!
Micayla Presley
Deer Park, Montana



"Citizen Puts The Local Crack Dealers In Their Place!"

Dear Damian,
I live a hard life. I watch when I wait for the bus, especially because it is a crack dealer corner.  Last month, two crack dealers, upset at my presence, passed me front to back, and I went into full combat mode!!
One of the dealers then fronted me and mumbled something to my face while I heard the other approach me from the back. I moved instinctively and convulsively as the two men rushed together into the space I made for them.
As I turned to “finish the job” They took one look at me, looked at each other and made tracks! Thanks for sharing your hard earned knowledge.
You are the most realistic fighting teacher on the net.

Sincerely,
Mark Young
Roofer, USA


"University Student Finds Her Inner Power!"

Dear Damian,
Kudos from Canada! I really like the Self Defense Training System. The demonstrations are practical, can be done and are easy to learn. When you demonstrate power it teaches me how to be powerful.

Thank You, Thank You Thank You!
Lisa Holleran,
Ontario, Canada



“Finally a Direct and Honest Approach To Self Defense Training”

Damian,
I wanted to thank you for the excellent information you are sharing in The Self Defense Training System. I had ordered another close combat training course recently and I can honestly say that I learned more from Module 1 “Essential Self Defense” than I did from the entire package of fluff I received from the other company!
Your teaching style is direct, honest and you don't hold back from giving the students more than their monies worth. I compliment you on your ability to take information and break it down into digestible bites that can be learned quickly and easily.
Keep up the good work and again, thank you.
Walter R. Heinze, Arizona

View all Testimonials >>

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