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The Economics of Self Defense

Damian Ross
The Self Defense Company

The following is a letter I received

“I'm a 52 year old guy who has been pretty active lifting weights for about 20 years but about a year ago I found myself in a situation where a guy suckered me and I friggin was so intimidated that I walked away with my tail between my legs. Thankfully the only damage was to my ego cause I totally wimped out in front of my buddies who were there... but more importantly I realized that I was totally unprepared to defend either myself or my family should the occasion arise.

Hey...even guys my age can realize they missed out on being prepared. So anyway I appreciate your newsletters and your videos. I'm learning a lot from them... just wish your place was closer so I could come work out... the biggest thing holding me back is the fear is that I could permanently damage or kill somebody with a blow because I'm pretty strong... this fear holds me back a lot.... it's hard for me to say "him or me"... if you know what I mean. Also training on a heavy bag has shown me how poorly conditioned I am cause I get tired really fast... just in a couple of months though I've seen an increase in stamina from the training.”

Carl has boiled down the reason you decide to fight to the simple Cost-Benefit model. Call it risk-reward, profit and loss - it’s all the same. Nations, armies, corporations and even you operate on this fundamental truth. Simply put: if you risk X (physical or financial assets) will Y (an out come in our favor) be worth more than X. Will the net result of X – Y be positive? No matter who you are, before you decide on fight or flight, you quickly do your own risk analysis assessment.

You ask yourself one simple question- is it worth it. Will I get my butt-kicked or will I kick his ass? Is it worth fighting over a parking space or not? Every one has their breaking point, that proverbial line in the sand. And if you are a person with a lot at risk like, friends, family, ego, reputation and even career and material things; you will be more reluctant to fight if the stakes are too low. This is especially true when you get older. As you mature you acquire more attachments and responsibility as well as feeling your own mortality. As a result you will be more reluctant to put those things at risk.

On the other hand, if you’re someone with less to lose you will be more apt to engage because you have less to risk. You will give less thought given to the repercussions of your action. When you were a kid, you didn’t do something because of the punishment. When you stopped fearing the punishment, you did what you wanted with out regret.

Let’s take a typical bar room scenario. Two guys bump elbows and then they have words. Man A is in 45 years old, job, wife and child. Man B is 22, a few part time jobs and a girl friend. Both men are equally matched for size and strength. All other things being equal, it would be safe to assume that man A would be more reluctant to fight over some spilt beer. Is man A any less competent or “less of a man” than man B? Before you answer, let’s change the scenario.

Man A is sitting at home with his wife and child in bed, he hears a noise and finds man B breaking into his house, now what- it’s my guess that man A is going to be one hell of a tough customer. Now man A is fighting for what he lives for and man B is just trying to make a score. Since man A’s core values are at stake, the cost is too high and he will be more inclined to put some foot to butt.

So what about the guy with nothing to loose, the career criminal that could give a damn about you and is just takes what he wants. Or the person who has lost everything he cares about. This person is very quick to go to work and because he doesn’t second guess or hesitate, he has a distinct advantage and is an extremely dangerous person.

So where does this put the average, law abiding citizen. The advantage you have is sustainability; especially with a predator. The career skel doesn’t want a prolonged encounter. Just by his nature, he’s doesn’t want a prolonged conflict. The longer he is exposed; the greater the chance of getting caught or injured. The longer or more difficult it becomes, the more resistance he encounters the less likely he will be able to finish the job. The longer you prolong the encounter, the greater your chances. Remember, even the most skilled predators will cut their losses after an extended period of time. Note hear, that its been our experience that even the most hardened criminals will avoid a confrontation if they think they are going to be disfigured or damaged.

So what does the average citizen have over the criminal element?

Steven Pressfield’s Gates of Fire, an historical fiction about the Spartan’s stand at Thermopylae, if you haven’t read it, do it as soon as possible. Pressfield asks the question, “What is the opposite of fear?” The initial response is bravery. But that just describe the result or action- what motivates bravery? The answer is “Love”. Love of family, love of country, even love of one’s self is the opposite of fear. The point is, the things that tie you or obligate you are the very things that will motivate you.

First you have to determine two things, what matters most and where is your line in the sand. This is a personal issue and can only be answered by you. Once you get a handle on this you can develop this and use this in your training. Think of your assailant keeping you from going home and seeing you loved ones again. Imagine your enemy keeping you from doing the things in your life that to you matter the most take that and put it into your training. Work with it and develop it. As you get in tuned into what makes you tick, you will have the confidence to do what you have to do when the time comes. Once you get a handle on what matters most to you, walking away from a useless confrontation is no big deal. But if you get backed in a corner and this guy is the difference between going home or never tucking your daughter into bed again, he better be ready for the fight of his life, because hell is coming to breakfast.

The exception to this rule is someone who is not thinking rationally. Emotionally disturbed people who don’t posses the capacity to reason fall in to this category; well, even rabid dogs have to get put down.




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The Eight Simple Rules
of Self Defense
  1. Always trust your instinct.
  2. Never trust your assailant.
  3. Assume your assailant will be larger and stronger than you.
  4. Assume your assailant will be armed.
  5. Assume your assailant will have accomplices.
  6. Assume your assailant is determined and campanile
  7. Assume you will be distracted or injured and appear to be a good target of opportunity.
  8. Assume you will be in the worst possible environment.
PLAN FOR THE WORST AND HOPE FOR THE BEST
Martial Arts and Self Defense Product Testimonials

“The Best Self Defense Training I’ve Ever Seen!”

Hi Damian,
I recently received module 1 from the "The Self Defense Training System". To date I would say that the material I received is the best that I have purchased or even seen!  Everything about the product/module is "First Class", product presentation, training content, and the instruction from yourself.  "It definitely is first class"!
How many products are their out there, where firstly you watch a Instructional DVD, you then go onto watch the Practice and Drills DVD and then you are provided with a Training manual that takes you by the hand and shows/tells you how to practice and how to train the drills.  "It could not be any easier". 
"Great work to you and all those involved in this project Damian".  I can not wait until I receive module 2!
Kind Regards and Thank You, 
Andrew Hannah, Northern Ireland, UK.


“BJJ Fighter Finds He Can Still Train Injured”

The Self Defense Training System is great and it's especially timely for me. I've been training BJJ for almost 10 years and I've got a sports hernia that has kept me from any rolling since November. Since I received the SDTS, I've been able to train with your materials even with the injury. I especially like the "how to train" aspect of it.
Best of luck with the program, I'm looking forward to the rest of it.
James Nesbitt, Detroit, MI


“Something EVERY Martial Artist Should Know”

I've been watching all night and am on the 3rd cd. I think it's great! It's something every martial artist would feel stupid for not knowing and what others would think is genius.
 I've kind of got to think hard on this, I'm definitely going to keep training. I can’t wait to get to the weapons modules. Thanks for sending the test drive!
Micayla Presley
Deer Park, Montana



"Citizen Puts The Local Crack Dealers In Their Place!"

Dear Damian,
I live a hard life. I watch when I wait for the bus, especially because it is a crack dealer corner.  Last month, two crack dealers, upset at my presence, passed me front to back, and I went into full combat mode!!
One of the dealers then fronted me and mumbled something to my face while I heard the other approach me from the back. I moved instinctively and convulsively as the two men rushed together into the space I made for them.
As I turned to “finish the job” They took one look at me, looked at each other and made tracks! Thanks for sharing your hard earned knowledge.
You are the most realistic fighting teacher on the net.

Sincerely,
Mark Young
Roofer, USA


"University Student Finds Her Inner Power!"

Dear Damian,
Kudos from Canada! I really like the Self Defense Training System. The demonstrations are practical, can be done and are easy to learn. When you demonstrate power it teaches me how to be powerful.

Thank You, Thank You Thank You!
Lisa Holleran,
Ontario, Canada



“Finally a Direct and Honest Approach To Self Defense Training”

Damian,
I wanted to thank you for the excellent information you are sharing in The Self Defense Training System. I had ordered another close combat training course recently and I can honestly say that I learned more from Module 1 “Essential Self Defense” than I did from the entire package of fluff I received from the other company!
Your teaching style is direct, honest and you don't hold back from giving the students more than their monies worth. I compliment you on your ability to take information and break it down into digestible bites that can be learned quickly and easily.
Keep up the good work and again, thank you.
Walter R. Heinze, Arizona

View all Testimonials >>

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