If you think the only way to be successful in the martial arts business is to wear multicolored uniforms, run after school daycare programs and cut birthday cakes with swords, then we have some good news for you.

Right now our Instructors are adding $2,500 to $7,200 to there bottom line each month teaching proven methods of personal protection (And you won't have to put up with people who look at you like a volunteer soccer coach and you don't need to rent out your soul to anyone with a check book).

At The Self Defense Company we advocate self defense as a life skill. We provide a valued public service to anyone who wants to learn how to live safer healthier lives.

Whether you are instructing college students how to stay safe while away from home or training law enforcement and military operators hand to hand combat, we will instruct, train and support you in every step of your development.

If you are...

looking to invest in a fun and profitable part time business
a martial arts studio owner seeking to expand your market while providing a needed and valued service to the community
a health club owner who would like to add a useful and valuable program to your facility
a Dance studio, Yoga or Pilates studio owner and you're looking to expand your business dramatically
a personal trainer wishing to expand and diversify services and client base
a law enforcement officer looking to supplement income and further help the community you serve and protect
a soldier who wants to continue to serve his country by training citizens and soldiers a like
an entrepreneur looking to add revenue streams
a recent (or soon to be) retiree wanting to begin a second career
a person with a passion and energy who needs a conduit to focus your energy

then becoming a Self Defense Company Professional Instructor may be the answer. To get your free information kit, just fill out the form on the bottom of the page and you will receive the details in the mail in a few days.

While most "Martial Arts Instructor Programs" give you a seminar, certificate, website listing and a pat on the back, the Self Defense Company Professional Instructor Program is business building at its best.

Why becoming a Self Defense Company Professional Instructor Makes Sense:

International Network of Professional Associations
When you're a part of the Professional Instructor Team you will have the recognition of a global brand, modern training and the continual support needed for ongoing success. Potential clients will see and hear that you are a professionally accredited instructor.
Web Presence
Having a website doesn't mean you'll get people to visit. A website is like a store, it can be in the low rent district or right on main street. When you're a part of the Self Defense Company Professional Instructor Network, you will get top ranking in your area in 30 days. Your site will be built, optimized for search engines and submitted to make sure clients find you first.
Leads From Head Quarters
Membership has its privileges. All inquiries in your territory will be forwarded and directed to you as our representative in that area
Multiple Income Streams
Self Defense Seminars
Private Trainer
Corporate and Organizational Events
Continuing Education Opportunity
Referral Networks with other Violence Prevention Programs in Community
Satellite Locations and Residual Income through Assistant Instructor Certification
Revenue Generated from Online and Retail DVDs Sales
Retail Sales of Self Defense Supplies and Apparel
Professional Instructor Placement Program
This program regularly places instructors at corporate events and on site training programs. You will have the option of participating in the on site training and lectures. The Self Defense Company books, bills and handles of the details of the event. All you have to do is have fun, instruct and get paid. We will make travel arrangements for you. All you have to do is follow the curriculum and the itinerary.
Being Associated with The Company's Global Public Relations Campaign
As a Professional Instructor you will be a part a focused PR machine. You will have your own PR firm promoting you in local print, radio and television media. You will be coached and supported by our PR team.
Town Hall Mastermind Teleconferences
During these live teleconferences with Instructor Mentors and your fellow Professional Instructors you can raise current issues, get new ideas on teaching, training and growing your business. Can't make the town hall? Just go to the instructor resource site and download it or listen on line!
Virtual Defense Center
Get everything from brochures, business cards, download the latest town hall mastermind meeting, get the newest business kit updates or talk to other instructors in the forums. The resource site is a continuous source of information.
One On One Coaching and Success Building
Each month you will have personal time with a Professional Instructor Mentor to help you with any specific issues, detailed questions, and continual success.
Hands On Training and Continuing Education
As an instructor you will be have access to training at the center. Whether you are at the headquarters or a regional training center, Professional Instructors receive the red carpet treatment and have access to training when ever they need it.
Unlimited Email Access
Our lines are always open. If you can't wait and you need instant answers, just contact the support team and your questions are answered.
Unlimited Customer Service and Support
By calling 866-585-8878 you will be in touch with a live person and your needs will be met instantly.
Complete Business Launching System
This kit will give you step by step instructions on how to get your Self Defense Business outline to get you off the ground.
- Instructions
- Training DVDs
- Coaches
- Professional Network
- Training Agendas and Curriculums
Territory Protection
Once you have secured your area it's yours to keep. There will never be another instructor allowed to operate in your area. Your investment is protected.
Multiple Location Development
Business building is our goal. We will help you develop staff and train multiple instructors in multiple locations.
Proven Self Defense Methods
You will teach self defense that works and become part of a rich heritage of personal protection and close combat. This is what most people are searching for when they want to earn martial arts and self defense. You will have the final word in self defense.
Having The Self Defense Company as an investor
We put a lot of time and resources into our instructors. If you are accepted you will be an ambassador of the company in your area. Our resources are at your disposal 24 hours a day. We maintain a complete open door policy between our professional instructors and staff.

All of The Self Defense Company Professional Instructors under go hundreds of hours of practical training, testing and certification.

All of the Self Defense Company Instructors have undergone a criminal background screening by Sterling Systems.

The Ideal Instructor Candidate Characteristics and Experience

We have found that the most successful instructors have the some of the following characteristics:

Exceptional Skills in Classroom Delivery and Facilitation
Abundance of Energy , Passion, and Perseverance to Train
Outgoing and Friendly by Nature
An Understanding that this is an Investment of Time, Talent, and Money
Anyone with a "Can Do It" Entrepreneurial Spirit.

PLEASE NOTE:

Previous martial arts or combative skills are not a requirement. We provide all the necessary training to condition individuals to become successful self defense instructors. Often martial artists and close combat professionals that apply have mentalities that require us to spend additional time, talent, and resources to dissolve.

Applicants without any of the ideal qualities may still apply.

You will have to work harder to gain the skill sets and resources necessary to facilitate seminars. Skills sets such as public speaking, effective communication, general understanding of business operations and also procuring the financial resources required for licensing. It is not impossible and has been accomplished and reflected with our success stories, and we encourage anyone facing challenges to contact a coach to discuss options and propose solutions.

Once an applicant completes initial screening and financial obligations have been met he/she is approved, and begins Candidate Training.

All of The Self Defense Company Professional Instructors under go hundreds of hours of practical training, testing and certification.

All of the Self Defense Company Instructors have undergone a criminal background screening by Sterling Systems.

Damian Ross

CEO The Self Defense Company

Michael Archangel

Director of Instructor Developement
Self Defense Company Professional Instructor
Former U.S. Marine
Blackbelt Shotokan Karate
michaela@theselfdefenseco.com

PLEASE FILL OUT THE FORM BELOW

First Name:
Last Name:
Street Address:
City:
State:	Zip Code:
Country:
Home Phone:
Work Phone:
Cell Phone:
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Fax:

Please tell us how you wish to receive your free information kit:
	Instantly through Email 7 to 10 days via USPS
Are you currently training in The Self Defense Training System (SDTS)?
	Yes No

Do you have any experience in martial arts or self defense training? If yes, please describe:


Do you have any experience with lead generation or direct response marketing? If yes, please describe:


Have you ever attended a martial arts seminar? If yes, please describe:


Have you ever attended a business seminar? If yes, please describe:


Have you ever worked face to face with the public?


Do you have any previous/current military or law enforcement experience? If yes, please describe:


What is your current job?


How many hours per week (on average) do you currently work at this job?

On a scale from 1 to 10 (1 being the lowest, 10 the highest), how would you rate your self-confidence level?

Approximately how many established martial arts schools do you have in your town/city (approximately a 5 mile radius)?

What are the 3 most important things you expect from this opportunity?


Have you ever been convicted of a crime against children?

Have you ever filed for bankruptcy in the last 10 years?

Which phone is the best to contact you?

Please pick one (1) convenient block of time for your Instructor Mentor to call you: All times are EASTERN STANDARD

Please pick the most available day:

Thank You for your interest, your FREE report and information kit will be mailed to you in a few days. Good Luck. The Self Defense Company Staff

plus s&h (for a limited time only)

The Self Defense Training System is a revolutionary program of 12 sweat-inducing, power building training modules designed to transform you from regular to wrecking crew in just 90 days or less.
Each module contains detailed instruction and practice drills that will instantly transform what you see on the screen to what you will do in the street. You'll also receive around the clock support from our global network of experts on the Training Forum. Your personal instructor, Damian Ross, will keep you engaged every step of the way, and you won't believe your results!

Unparalleled Training and Customer Service
Dear Self Defense Company,
I have got to say once again that I apologize for taking such an aggressive tone. I usually get screwed over by just about everyone so I am very sorry for that. I have got to say that in my short dealings with your company I have received nothing but positive dealings and professionalism. Something I am not familiar with. I thank you for that. I look forward to restarting the training soon and I have sent out emails to all my friends who I thought might be interested in taking a self defense training course. If I can personally do anything to help promote your company in my city, please let me know. Until then, I'm training honestly and spreading the good word about The Self Defense Company.
Cheers,
Mick Debonnaire, Australia

Tom Lairson
"I got everything from the self defense training and more than what I expected"
Lakewood, NM

"The Best Self Defense Training I've Ever Seen!"
Hi Damian,
I recently received module 1 from the "The Self Defence Training System" (Wednesday 5th March 2008). To date I would say that the material I received is the best that I have purchased or even seen! Everything about the product/module is "First Class", product presentation, training content, and the instruction from yourself. "It definitely is first class"!
How many products are their out there, where firstly you watch a Instructional DVD, you then go onto watch the Practice and Drills DVD and then you are provided with a Training manual that takes you by the hand and shows/tells you how to practice and how to train the drills. "It could not be any easier".
"Great work to you and all those involved in this project Damian". I can not wait until I receive module 2!
Kind Regards and Thank You,
Andrew Hannah, Northern Ireland, UK.

"There is No Short Cut, Only the Truth"
Dear Damian,
What you are doing now is a noble thing, your contributions to the society and public through yourself defense program are immeasurable. You are giving people the tools to help themselves. They understand there is no 'short cut', but now they have a path through the woods.
Cheers,
Akmal from Malaysia

"Woman Finds the Time for Self Defense"
I have trained in Tae Kwon Do for 5 years, City Centre Boxing for 1 year and Hapkido & grappling for 1 year. I attend University full time and access their gym 6 days a week; so, as it stands my training now consists of cardio, weight training and endurance. At this time, my primary goal is to be the winner in an aversive situation; it is great to hear that self defense can be learned on my own; as I do not have the time available to me to resume martial arts training; you have inspired hope within myself; and for that I thank you.
Have a great day,
Lisa Halley, Canada

"Man Builds His Own "Dojo" Around The Self Defense Training System"
Hello Damian,
All I can say is Wow! I got to preview Module One with a friend and I REALLY like it.
We started working out together and are getting some incredible results (we're even looking to expand our workout area with some mats!)
Thanks again, and I can't wait for Module 2!
Don Witt, Michigan

"BJJ Fighter Finds He Can Still Train Injured"
The Self Defense Training System is great and it's especially timely for me. I've been training BJJ for almost 10 years and I've got a sports hernia that has kept me from any rolling since November. Since I received the SDTS, I've been able to train with your materials even with the injury. I especially like the "how to train" aspect of it.
Best of luck with the program, I'm looking forward to the rest of it.
James Nesbitt, Detroit, MI

"Blackwater Instructor Puts The Self Defense Training System to the Test!"
Hello Damian,
This is Mitchell McCray out here in Afghanistan thanks a lot I received the package you sent the DVD and reading material are great, I use it as reference material. All of what you have in your first Module "Essential Self Defense" I have been teaching out here with great success! I look forward to receiving the next package and returning home in order to train with you!
Thanks again,
Mitchell McCray
Primary Combatives Instructor
Blackwater worldwide
Afghan Border Police Training Program
Afghanistan

"Life Long Martial Artists and Retired Chicago Police Officer finds a Home in The Self Defense Company Professional Instructor Program"
Hi Damian,
I have to tell you that I really admire your program. The actual training format and sequence and techniques are nothing new to me. I didn't get the chance to tell you but I've been 'into' reality self defense probably longer than most, if not all, of your constituency.
For historical reference, I've been at war with 'traditional martial arts' training since the beginning and have made 'enemies' along the way. All through my traditional 'rank' advancements and after training I would come back to the dojo after a hard day as a Chicago Police Officer and dare to argue with the sensei about the fact that most of the stuff he was brainwashing the students with just didn't work in the real stinking street. Because I was just out there and tried it for real! This, of course, was heresy! But then after I became a 'traditional black belt' and competed and routinely beat them at their own game, some of them began to listen.
All these '8th Dan masters' really used to get angry at me. But just as you do, I felt they were doing a disservice to people by not stretching their school lessons to include real self defense training. I mean, you can show people something that really works and is worth something and still make money can't you?
I was often accused of having 'no respect' for the arts. However that was not true. Martial arts training has literally saved my life on way more than a few occasions. It proved more valuable in the mental discipline value of it...but I just didn't like they way some of these guys were hiding the truth. I learned the serious reality difference between the martial 'art' form, that these guys were trying to pass off as some supernatural 'mystical power', and serious kill or be killed kinetic bodily interaction which is what really happens on the street. I saw it happen day after day on the mean streets for many years.
...nevertheless, I and a few others remained under the radar for years and those who accomplished in the refusing to sell-out to ridiculous "day care" programs and the like. My main point is that I have been waiting for something like this for a long time: a progressive movement designed to eventually 'trump' the traditional martial arts fantasy world and bring the physical defense training paradigm into the new millennium.
And you are leading it! This is great! I'm also even more impressed with your business plan approach to this. You attack every angle from magazines to computer ads to market guidance, to hands on instruction.
And you are on it and all over it incessantly. This must obviously be the way you fight, nuclear bomb style, and is obviously the key to being a winner. And I'm with you on it.
Thanks Again,
Pete Lipa, Instructor
The Self Defense Company, Colona WI

"Finally a Direct and Honest Approach To Self Defense Training"
Damian,
I wanted to thank you for the excellent information you are sharing in The Self Defense Training System. I had ordered another close combat training course recently and I can honestly say that I learned more from Module 1 "Essential Self Defense" than I did from the entire package of fluff I received from the other company!
Your teaching style is direct, honest and you don't hold back from giving the students more than their monies worth. I compliment you on your ability to take information and break it down into digestible bites that can be learned quickly and easily.
Keep up the good work and again, thank you.
Walter R. Heinze, Arizona

"This is just like the Close Combat They Taught in the Foreign Legion"
Damian,
The methods I saw in The Self Defense Training System Module 1 seem to be about the same as my step dad taught me from the French Foreign Legion in the 1960's. All the techniques are simple, basic but very effective. This is top notch training a lot of shock and awe like the training we received in the SAS(British Special Air Services).
Again, thank you for your understanding and customer service; you seem to be one of the honest traders on the net (as you know there are a lot of crooks out there).
Very Best Regards,
Roy in the UK

Disabled Woman Finds Strength With The Self Defense Company
Dear Damian,
I must commend you on your dedication to your passion. I read every article you send me and find myself quite impressed with your words and dedication. I am a 43 year old disabled female. I use a cane and have chronic pain in my lower back and both legs, more so in the knees. My upper body strength is pretty good; I lift small weights every morning. I believe the self defense training system will be beneficial to me as a disabled person. I often think that if I were to ever get mugged I would surely be screwed because I literally can't run to get away. It is a big fear for me since I live in Lincoln, Nebraska and certain areas are pretty tough around here. I look forward to continue training in your methods. Thank You for hearing me.
With most sincerity,
Eileen Smith
Lincoln, Nebraska

"Something EVERY Martial Artist Should Know"
I've been watching all night and am on the 3rd cd. I think it's great! It's something every martial artist would feel stupid for not knowing and what others would think is genius.
I've kind of got to think hard on this, I'm definitely going to keep training. I can't wait to get to the weapons modules.
Thanks for sending the test drive!
Micayla Presley
Deer Park, Montana

"Black Belt Instructor Adds The Self Defense Training System To His Curriculum"
Damian,
I want to thank you for selflessly providing this information. The first module was in-depth and concise at the same time. I even enjoyed reading the literature.
We implemented the drills. The information has allowed for us to enhance our Applied Defence Systems (ADS) program. These valuable tools and combat principles have increased the realism and value of our self protection system.
Wisdom = Knowledge + Experience - Module One incorporates it ALL. Thank you for selflessly sharing these gems with the world.
Respectfully,
Reuben Bean
Bermuda

"The Self Defense Training System Is the Diamond Standard For All Martial Arts Training Systems"
Damian,
You have taken close quarters combat to it's zenith, the material contained in Module 1 is superlative, there is nothing else like it on the market, I thought that CORCT 1 & 2 was as good as it gets but I was wrong, this material breaks new ground, what you have created here is future-proof, this is the diamond standard that all else has to aspire to. I am very proud to be one of the first to own this material.
Thank you for producing The Self Defense Training System.
Warmest Regards,
John Walker
United Kingdom

Former Student Sends His Regards From Iraq
Sensei Ross,
I'm sorry this will be informal but there is good reason. A few years ago I was a student of yours for a matter of months. My name is Ryan Schumacher from Pompton Lakes. I just got back to my firm base after a foot patrol in Ramadi, Iraq. I'm about to rack out but I wanted to get in touch about your video system and some tips on a combat oriented training program in the weight room because I know you're all about the real deal which is awesome for someone like me.
I hope to here from you soon.
Lcpl Ryan J Schumacher, USMC

"Self Defense Company Professional Instructor Fills His First Class!"
Damian,
I thought you might want to here the latest...I'm getting about 60% of my website views from theselfdenseco.com website referrals (about 10 new hits a day now!).
I'm getting so many report downloads and phone calls that I am forced to start classes earlier than I had anticipated (People are CALLING ME! I haven't had to do a single follow up... the website and auto responder report works!).
Due to situations with my "day job", I was going to really get things kicked off at the end of Feb. However, I am now forced to start teaching next week with a full class. Here is the amazing part... This is 100% all from the website! As a result, I am also launching my marketing campaign this week (sooner than anticipated). Even more amazing (to me anyway) is that about half of the people calling me already have black belts in another martial art!! This speaks volumes as to the credibility and quality of the program.
Clint Bodungen, Instructor
The Self Defense Company Houston, TX

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